Google Ads

The ads on Google or Google Ads are ads that appear at the top of the results of the most widespread search engine worldwide. These ads appear based on the words that people use when searching for any information. A high position in the paid results ensure:

• Streaming very large number of visitors and therefore potential customers.
• Lower cost than other forms of promotion.

The main difference between Google Ads and Facebook Ads is that Google’s ads perform given a demand exists, while those of Facebook create demand. For this reason the 2 forms can be operated either separately or combined depending on the aim of the current advertising campaign.