Targeted Samplings
Targeted Sampling consists of promotional activities and product sampling in specific locations or in locations that gather a specific public in regular time frameworks. The main goal of this promotional activity is the trial of the product by a specific group of consumers in order to initiate future purchase of the product, while consumers are most receptive.
Targeted Product Sampling carries out mid and short – term results, as it draws new clients, reinforces already existing ones and increases a product’s brand awareness.
How can Targeted Sampling help your brand?
Targeted Sampling has the ability of familiarizing consumers with a new product, promoting a new feature of an already-existing product, placing a produact at a new distribution point, all while engaging the consumer in a brand experience.
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