Citrine is a Word of Mouth & Social Media Marketing agency. Founded in 2004 and is one of the first companies in Europe that have designed and implemented campaigns to Social Media for large brands. The traditional promotional media had begun to weaken. Citrine was among the first companies in Europe that listened the pulse of the time and turned to innovative and alternative methods of approach and more effective targeting of consumers. Having as main scope the Word of Mouth Marketing, Citrine has made numerous collaborations with multinational organizations in the technology, services and fast moving consumer goods, applying Word-of-Mouth and other below-the-line Marketing campaigns for both domestic and for the European market.